研究 Insights 新闻letter, Fall 2021

Announcement of the newest database exclusively for 4A’s members and articles on holiday shopping trends and mental health in ad agencies from 4A’s 研究.

2021 Holiday 零售 Survey

支出, in-store shopping, 通货膨胀, and the supply chain are changing drastically during this year’s holiday shopping season, according to Deloitte’s annual holiday report. Read more to learn other holiday shopping behaviors that are shifting this year.

Holiday Headquarters

The National 零售 Foundation brings together holiday sales and the results of consumer holiday spending and shopping surveys in its Winter 假期 headquarters.

Holiday Online Shopping Predictions

Adobe Analytics releases its online shopping predictions for the 2021 holiday season.

Holiday Shopping Survey 2021

Accenture examines holiday shopping habits and provides recommendations for retailers to win over consumers this season.

2021 Holiday Outlook

PwC’s annual report examines the shopping habits of holiday shoppers, focusing on planned spending and budgets this year.

Attitudes to Programmatic Advertising

IAB Europe’s annual report has become an industry benchmark to show how programmatic advertising attitudes, 采用, and strategies are evolving.

Taking Stock with Teens

Piper Sandler releases its semi-annual report featuring teen shopping behaviors, spending patterns, and favorite brands in a variety of industries.

Managing Mental Health | Personal and 机构 Workplace Solutions

4A’s 研究 partnered with 研究scape to survey 1,000 people about their current mental health.

Consumer Housing 趋势 Report |

The Zillow Group shares very comprehensive research about home buyers, sellers, owners, and renters.

Hope for the 假期

Ipsos examines consumer plans for the upcoming holiday season, including entertaining expectations and what people are looking forward to.

全球 Entertainment and 媒体 Outlook 2021-2025

PwC provides trends, ad spending, and forecasts for major media in this global report.