Our industry struggles with jargon and cliches around being human-centered. 作为一个行业, we tell people to bring their authentic selves to work and claim we believe that everyone deserves to be their true selves. We recognize that while we can’t control what is happening around us, we can control what’s happening within us and how we proactively work and address deeply human problems to improve the world for the better. We must move beyond the jargon and cliches of the industry so that we can create an equitable, inclusive and more humanity-centered future. We need to be a community of people who challenge the status quo and seek to build differently – to build for all.

At the 4A’s we are deeply committed to listening to people and building solutions that improve their lives. But it’s not enough, and we aspire to do more to address structural inequality wherever it exists. We want to build products that redistribute power. We want to reimagine processes where everyone belongs. We want to connect with individuals around the world in ways that go beyond the transactional. However, wanting isn’t the same as doing and reading about inequity isn’t the same as fighting it.