媒体、技术和数据
媒体、技术和数据
With the passage of regional and statewide privacy legislation, it has become increasingly clear that legislators and regulators around the world are moving in response high-profile data breaches and lack of transparency in data usage. The danger to the advertising industry will be the potential proliferation of fifty different state privacy and security statutes, each with its own unique compliance requirements. The 4A’s firmly believes that given the boundary-less nature of the Internet economy, data privacy and security must be legislated at the national level.
Nielsen announced this week its approach to eliminate its reliance on digital identifiers and ensure that advertisers and publishers can continue to measure confidently in a dynamic, privacy-first media environment. With its new approach to measuring authenticated and unauthenticated web traffic, Nielsen will become the leading platform to validate first-party server data with real consumer […]
Changes to Facebook Terms As you may be aware, Facebook has announced updates to its business terms, 8月31日有效. In order to prepare you for this change, we have highlighted below the material changes to the Terms , along with an explanation as to why those changes were made. 请看下面，和[…]
Original POV doc from Fitzco June 26, 2020 Update Overview: Google announced earlier this year it will be eliminating third party cookie tracking from its Chrome browser by 2022. This removal has since expanded to device and user IDs as well. This development among others have been accelerated by GDPR and CCPA, which address […]
Read the full Privacy for America breakdown here: Principles For Privacy Legislation Dec 2019 Introduction Privacy for America has developed a new framework for nationwide privacy legislation that would fundamentally change the way personal data is protected and secured in this country. This framework is intended to provide a new option to policy makers for […]
Opening excerpt from 国际法律中心 & CCPA的经济学评论 Executive Summary We thank the Attorney General’s Office (“AG’s Office”) for the opportunity to comment on this tin1ely and highly relevant policy discussion. We begin our analysis of the California 消费者隐私 Act (“CCPA”) with a discussion of the standardized regulatory impact assessment […]
Mintel explores TV advertising conditions in Canada with information on popular TV ad formats, 避免商业, 平台视频广告, and the appeal of movie and TV show ads.
迹象.com surveys people’s awareness of ad personalization, which platforms they see it the most, and when they think those ads cross the privacy line.
Read the full guidance: CCPA: What Agencies Need to Know On January 1, 2020, a sweeping new data privacy law will go into effect in the United States. 法律, known as the California 消费者隐私 Act (CCPA), is the first of its kind in the country. The CCPA grants California consumers new rights […]
Letter to CA Privacy and Consumer Protection Committee Chairman Ed Chau Chairman Ed Chau Privacy and Consumer Protection Committee Room 156A, Legislative Office Building 1020 N Street Sacramento, CA 95814 Re: AB 1760 Dear Chairman Chau: The undersigned trade associations, whose members support more than 2 million jobs in California and […]
kNOW Instant 洞察力s from Critical Mix surveyed consumers about their attitudes towards advertising, 专门给4A的.
律师从戴维斯 & Gilbert’s Advertising, Marketing & Promotions Practice Group share practical and helpful insights to guide businesses and agencies as they navigate new trends and developments.