The 4A’s 2019 New Business Activity and Resources Survey Report provides members with relevant new business-related benchmarks and information, in aggregate and broken down into four categories by agency size as defined by number of employees.  The information is also broken down by Retainer/Ongoing Relationship (AOR) Reviews vs. Project-Based Reviews.  The reported data reflects 2018 […]

The 4A’s has released updated hourly labor billing rate information, revealing that 2016 labor billing rates in the advertising industry in are generally higher than those in 2014. The findings of this report include industry-wide guidance on market based labor rates. Download the order form here.

Includes salary data from agencies of all sizes The 2019 Employee Compensation final report, showing salaries as of May 2019, has just been published. The study includes salary data from agencies of all sizes, reflecting the responses of 276 member agency offices providing data on more than 30,000 salaries for 234 job titles in 19 […]