The info you need to maintain good relations with your clients, including tips on improving account longevity, trends in agency-client relationships, and more.
Take a look at the most frequently asked questions from brand leaders about their agency rosters in this article by Bruno Gralpois of Agency Mania Solutions.
Read about the most common agency behaviors and performance issues encountered by top brand advertisers and what role the brand many have played.
Duke’s semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing spending, and improve the value of marketing in firms and society.
Bruno Gralpois of Agency Mania Solutions discusses the importance of higher standard business practices in the agency selection process.
Bruno Gralpois of Agency Mania Solutions walks us through a multi-dimensional approach to leveraging all feedback opportunities to drive improvement of client-agency partnerships.
Spencer Stuart’s annual CMO Tenure Study finds that the average tenure for chief marketing officers continues to decrease.
Marketers have been conditioned to accept some ideas about ad agencies that are false, according to Bruno Gralpois from Agency Mania Solutions. These misconceptions are getting in the way of effective client-agency partnerships.
OpenHuddle provides relationship management best practices for healthcare agencies.
Agency Mania Solutions takes a closer look at the effect the coronavirus pandemic continues to have on partnerships between brands, agencies, and the broader marketing supply chain.
4A’s member OpenHuddle provides tips for producing creative briefs that win new business.
Hubspot provides a guide to writing the great creative brief for ad agencies.
4A’s member OpenHuddle recommends tactics ad agencies, especially those specializing in healthcare, can use to meet interested new business opportunities.
Bruno Gralpois of Agency Mania Solutions writes clients can minimize risks and set a strong foundation for agency-client relations during this tense time by moving away from squeezing and pushing agencies to prioritizing and pulling them up.
Bruno Gralpois of Agency Mania Solutions outlines how automation can improve workflows in marketing, in the agency world, and in client/agency partnerships.
Bruno Gralpois of Agency Mania Solutions finds that automation of common agency tasks and activities in the agency workflow can drive business and impact brand growth for marketers.
The U.S. report from Dentsu’s 2020 CMO survey examines the top challenges and strategies for navigating the new normal.
“The Business Case for Relationship Management,” survey was conducted jointly by the ANA and the 4A’s and serves as a follow-up to an April 2019 4A’s report, “Relationship Management Best Practices Guidance.” The report revealed that both marketers and agencies are aligned on the benefits of a relationship management program and employ a variety of […]
The Content Marketing Institute and MarketingProfs examins the content marketing strategies and tactics of B2B marketers.
Agency Mania Solutions provides five actions marketers and agencies can take during the current global health crisis to foster their relationship.
Bruno Gralpois of Agency Mania Solutions outlines four major changes due to COVID-19 that will produce a domino effect within our industry.
Read this article from Agency Mania Solutions to learn what key performance indicators (KPIs) brands and agencies should put in place to produce high-performance partnerships.
Peter Field looks back at the lessons learned during the 2008 recession and adapts them to help ad agencies and brands emerge from the current coronavirus pandemic much stronger.
Aprais finds that marketers who are financially empathetic to their agency partners get better results.
Agency Mania Solutions highlights the importance of online training for building productive agency-client partnerships.