消费者

Get to know your audience and learn the best ways to reach them.

2021年假日零售调查

支出, 店内购物, 通货膨胀, and the supply chain are changing drastically during this year’s holiday shopping season, according to Deloitte’s annual holiday report. Read more to learn other holiday 购物行为 that are shifting this year.

2021年假日展望

PwC’s annual report examines the shopping habits of holiday shoppers, focusing on planned spending and budgets this year.

对青少年进行评估

Piper Sandler releases its semi-annual report featuring teen 购物行为, 消费模式, and favorite brands in a variety of industries.

Managing Mental Health | Personal and 机构 Workplace Solutions

4A’s 研究 partnered with 研究scape to survey 1,000 people about their current mental 健康.

假期的希望

Ipsos examines consumer plans for the upcoming holiday season, including entertaining expectations and what people are looking forward to.

全球 Entertainment and 媒体 Outlook 2021-2025

PwC provides trends, ad spending, and forecasts for major media in this global report.

The 2022 State of IT: Annual Report Scanning the Future of IT Budgets and Tech 趋势

Spiceworks Ziff Davis surveyed North American and European technology buyers to find out tech budgets and insights into the path to purchase.

职场女性

This annual study from LeanIn.Org和麦肯锡 & Company looks at the state of women in corporate America. The report also includes steps companies can follow to create a more fair and inclusive work environment for women.

2021 拉美裔 Content, Data, and Social 媒体 Report

亚当·R. Jacobson and 拉美裔Ad examine the importance of data in targeting the 拉美裔 market. Insights from top 拉美裔 agency and marketer leaders are featured.

杂志媒体概况

The Association of Magazine 媒体 (MPA) releases its annual Factbook that features research and statistics that show the effectiveness of magazines compared to other media. 行业趋势, 社会交往, effectiveness of magazine advertising, 读者的趋势, 还有一些是突出显示的.

购房的见解报告

Bank of America explores 的态度, behaviors, and preferences of the modern homebuyer.

The State of Obesity: Better Policies for a Healthier America

The Trust for America’s Health reports adult and childhood obesity rates and trends by state, as well as obesity prevention policies and programs.

Bright Outlook for Upcoming Holiday Season

4A’s 研究 surveyed consumers about the upcoming winter holiday season to gauge their excitement levels, 以及庆祝活动的计划, 购物和消费.

CMO调查

Duke’s semi-annual survey collects the opinions of top marketers to predict the future of markets, 跟踪营销支出, and improve the value of marketing in firms and society.

西班牙裔市场概述

亚当·R. Jacobson and 拉美裔Ad provide a concise snapshot of the state of 拉美裔 advertising agencies.

The Why Behind the Buy: 多元文化的 Shopper Insights

Acosta examines the evolving views, 的态度, and 购物行为 of multicultural grocery shoppers.

Lifestyles of 多元文化的 Young Adults |

Mintel examines the 的态度 and behaviors of multicultural young adults, 18-34, as well as their 的态度 towards advertising.

新闻媒体状况

The Pew 研究 Center provides the latest audience habits, 观众/读者, revenue (including ad revenue), and more for key segments of the news media.

美国人时间使用调查

美国.S. Bureau of Labor Statistics studies the average amount of time Americans spend involved in a variety of activities—from working to child care to watching TV—per day.

营销千禧一代 |

Mintel examines 千禧一代 motivations, 信仰, 购物行为, and more in this infographic series. Insights into African American and 拉美裔 千禧一代 are featured.

回来-to-School Headquarters |

The National 零售 Federation (NRF) is a great resource for insights into the back-to-school and back-to-college shopping season.

美国黑人州

The National Urban League’s annual report examines how 非裔美国人s are faring in the areas of economics, 就业, 教育, 健康, 住房, 刑事司法, 和公民参与.

2021 回来-to-School Survey

Deloitte examines consumer behaviors and preferences during the back-to-school and back-to-college shopping season.

The Luxury and Affluent Consumer |

Gain insight into luxury and affluent consumers in this infographic series from Mintel. 旅行, financial services, beauty, 购物行为, and media habits are covered.