Managing Mental Health | Personal and 机构 Workplace Solutions

Many Americans have experienced ups and downs since March 2020. 大流行带来的恐惧和压力, 失业, 金融问题, 和在家教育, 让位于肯定, like spending more time with family and re-evaluating what’s important.

4A的研究合作伙伴 研究scape, an agile market research consultancy, to survey 1,000 people about their current mental health. 整体, the mental health of all respondents is positive; 69% rated their mental health as excellent or good.

Two interesting differences are seen in the results. First, women rated their mental health as
比男性低.

The National Bureau of Economic 研究 released a working paper in April 2020 titled The Impact on COVID-19 on 性别 Equality outlining the following two reasons women are facing tougher times during the pandemic and resulting recession:

• 女性’s employment is more concentrated in the industries hit hardest by the pandemic; restaurants, 零售, 热情好客, 和卫生保健.
• 关闭学校和托儿所. 这对男性和女性都有影响, but women tend to take on more child-care responsibilities in a heterosexual household.

来管理他们的心理健康, women are spending more time on hobbies (42%) and spending more time with family & 朋友(40%). Video chatting with friends and family (28%) is another way women are taking care of their mental health, 根据亚游线路选择调查.

Men seek out exercise to help them manage their mental health; 38% compared to 31% of women. Men are also spending more time on hobbies (34%) and with family (33%), 但比女性低.

按世代分列的心理健康
The second result that stood out is Z一代 rates their mental health much lower than other generations. 29% of Z一代 respondents rate their mental health poor and terrible compared to 10% of 千禧一代, 9%的X一代, 还有4%的婴儿潮一代.

The results also show that younger generations are taking more steps to manage their mental health over older generations. Z一代 is the leader in each available multiple choice option, except for exercising regularly — 婴儿潮一代 beat them out by 2% points.

Exercising regularly is the one activity that the generations answered the most similarly.

18岁及以下儿童在家
The results don’t show a big difference in mental health between respondents with kids under 18 and those without. It is interesting to see that those with three or more children rank their mental health as excellent (34%) compared to those with 1 (28%), 2 (25%), 没有孩子(28%).

Please note, 34% of the survey respondents reported they have kids under 18, while 66% do not.

Solutions for addressing mental health in ad agencies
Mental health in ad agencies became a more urgent issue during the coronavirus pandemic. 压力, 焦虑, and burnout were already top concerns, but as recent articles from a variety of ad industry publications point out, all mental health concerns have been amplified due to the pandemic.

Here are some examples of how agencies are supporting the mental health of their employees:

• 建立清晰的界限
• 冠军的父母
• 鼓励在工作日休息
• 灵活的工作政策
• Summer Friday or DIY long weekend policies.

4的提供 我在这里, an evidence-based solution that measurably improves the utilization of Employee Assistance Programs (EAPs), and other workplace and non-workplace support. 该计划对4A会员免费开放.

额外的资源:

• 《广告, What Agencies are Doing to Support the Mental Health of Their Employees2020年5月,
• Digiday, ‘My mental abilities are impaired by work’: Disparity between bosses and staffers on mental wellness intensify2021年6月,
• Digiday, Some agencies are giving summer Fridays a second look so employees can ‘enjoy their life again’2021年5月,
• Digiday, ‘There’s no stopping work’: Confessions of an agency exec on lack of boundaries, 大流行期间的休息时间2021年4月,
• 鼓, A third of Black talent say they’ll leave industry over lack of inclusion, finds AA census2021年6月,
• 鼓, What to know when putting together your firm’s flexible working policy2021年5月,
• 《哈佛商业评论》, Don’t Underestimate the Power of Kindness at Work2021年5月,

 

研究scape 是 AAP, which provides exclusive discounts for 4A’s members. Learn more about 研究scape and its custom survey service here.