Download Nielsen’s Evolving Customer Relationships in Financial Services Marketing Report
The financial services industry is evolving rapidly, and the challenge to stay top of mind with consumers in an era of digitization is at an all-time high. Unpredictability, combined with shifts in ad spend, widens the already open doors of opportunity to new, innovative and disruptive financial services entrants. To win with consumers in this new digital banking age, financial services marketers need to leverage brand-building efforts to connect with consumers and build meaningful relationships based on true needs. Nielsen’s latest report distills key trends and actionable strategies for both traditional finance institutions and financial services disruptors.