Why CX measurement is critical now for the future of brand performance

by 4A’s Chick Foxgrover When it comes to building sustainable brands today, customer experience has become as important as messaging and media planning, 美国广播公司的Chick Foxgrover写道. Here’s what you need to do create and measure excellence in customer experience. Customer experience (CX) impacts many business-critical functions, 从产生收入的能力和[…]

日产、TBWA & 4A的目标是建立成功的代理关系

In partnership with The Drum, the 4A’s created a new content series titled Convene. 挑战. 改变. 每个月, 4A’s president and chief executive officer Marla Kaplowitz will lead a discussion with an agency leader and one of their marketing partners to discuss the challenges, opportunities and new ways of working in a post Covid-19 environment. […]

The 4A’s Welcomes New Group of SVP’s to the Organization

Tamiko埃文斯, 凯文Freemore, 安迪·戈德史密斯, David-Anthony Powell join the fold   The American Association of Advertising Agencies (4A’s), a membership-based US trade association for the advertising and marketing communications industry, 今天宣布了高级副总裁团队的几名新成员. Tamiko埃文斯 will lead the marcomms strategy for the organisation as SVP, 营销与传播[…]

The global talent shift: how location-based hiring has become adland’s latest relic

记得麦迪逊大道? 今天, the very idea of advertising agency talent being anchored to one block, one city or even one country is quickly becoming obsolete. The industry has achieved a flexibility like never before. As part of The Drum’s 全球ization Deep Dive, we look at what’s working and why. 想要一张……的照片吗?


由艾莉森胡椒, 执行副总裁, 政府关系, 4A’s – American Association of Advertising Agencies (LinkedIn) You wouldn’t think an animated otter cheerfully strumming a guitar and generically encouraging a diverse array of carefully assembled U.K. 居民回收会引起争议. On its face, it sounds pretty innocuous (or um, innocent, if you’re feeling cheeky). […]

13 top consultants and experts helping advertisers address their longstanding diversity problems

广告行业, which influences global purchasing decisions and is vital for companies trying to reach diverse audiences, has been confronting its diversity and inequity issues since the Black Lives Matter protests last June. Ad agencies have committed to do more diversity training, 消除代表人数不足的群体之间的薪酬差距, 并使员工多样化, 尤其是在公司高层. […]

What Marketers Need to Know About Greenwashing in Advertising

A new body of research from the 4A’s outlines how agencies can (and should) approach environmental claims in their brand messaging   The American Association of Advertising Agencies, 业内更知名的是4A, has released a comprehensive guide to eco-friendly messaging that may allow marketers to better serve consumers who are increasingly […]

The 4的基础 celebrates interns with a full week of events

The 4A’s Face of 人才 event includes a virtual conference, 多元化、职业公平和作品集评审.   The 4的基础 is honoring college students in its Multicultural Advertising Intern Program (MAIP) with a week-long calendar of virtual events to connect students with potential employers.  The event, which kicked off on Monday, celebrates more than 400 […]

Agencies Want Uniform Ad Privacy Regulation, 4As’ Pepper Says

Alison Pepper wants the advertising industry to respect consumers’ privacy. She just doesn’t want a multitude of ways in which to execute that. Europe ignited the new privacy era with its GDPR legislation, 促使加州的CCPA, deprecation of third-party cookies and other mobile identifiers and now a federal look at privacy policy. 在与[…]的视频采访中

NBCUniversal Adopts Ad Identifier to Help Fix Problems Like Ad Repetition

Collaboration between 4A’s and ANA expands on existing work on broadcaster’s Peacock streaming service NBCUniversal is looking to clean up things like repetitive ads and brands running commercials next to those of competitors, which often occur in campaigns that span both TV and digital, with the adoption of the Ad-ID identifier backed by several industry trade […]

NBCUniversal Partners with Ad-ID to Launch a New Standard for Advertisers Across One Platform

NBCUniversal’s Partnership with Ad-ID Ensures a Better Viewer Experience and Optimizes Outcomes for Advertisers Deal Builds on the Success of Peacock Relationship, Helping to Manage and Deliver a Pristine Viewing Experience Across All Screens   REMOTE WORKSPACES EVERYWHERE – July 22, 今天2021 -, NBCUniversal announced Ad-ID as its new standard for advertisers across One Platform, a […]

The 4A’s and Reset Digital Launch Universal Inclusion

New programmatic platform aims to eliminate bias to drive more meaningful connections between brands and consumers   New York, NY, 7月14日, 2021 – The American Association of Advertising Agencies (4A’s), 最主要的你.S. trade association for the advertising and marketing communications industry, announced today that it has partnered with Reset Digital, 在[…]的平台