WARC’s Chiara Manco explores how past winners of the Jay Chiat Awards used sharp insight and audience understanding to create impactful work that leveraged a single media channel.
Over the past 24 years, the 4A’s Jay Chiat Awards have been recognising the best strategic thinking in the industry. Strategic breakthroughs come in many forms: sharp consumer insights, spot-on brand repositionings, clever media plans, just to name a few.
在这里, we look at winners of the latest Jay Chiat Awards to shine a light on a perhaps overlooked kind of strategy: single-minded comms that focus most of their investment onto a single media platform. Defying media-multiplier logic, these works prove that, when a solid strategy is in place, fewer channels can achieve greater impact.
的 2021 Jay Chiat Awards are now open for entries. 的 regular deadline is 7th 6月, the final one is 28th 6月.
In recognition of the cancellation of the 2020 Awards due to the COVID-19 pandemic and the continuing challenges facing agencies:
- 的 entry window has been expanded to include campaigns from both 2019 and 2020.
- Entrants can submit two entries for the price of one, with a 50% reduction in price for each submission after the second.
For more info and to enter your work, visit the Awards website.